Designing a new visual identity along with a new website and blog illustrations for Survicate was an incredible challenge for me. Also a very creative process of creating a visual language for the brand and a thriving business.

The scope of my work included: creating the logo and the entire visual narrative of the areas promoting the brand.

Then the whole process of designing the website from the initial conceptual phase, establishing the content architecture (IA), creating page mock-ups (UI and UX), then concludes with the design process of the already final look along with micro-interactions and simple animation of key elements such as buttons and illustrative elements, which were also the focus of my work.

The next stage was to create a coherent visual narrative, which consisted of illustrations for the product pages and graphics for the blog closely linked to the content created by the copywriters.

I wanted to create a symbiosis between the content and the illustrations. Plus, make a kind of ecosystem, referring to the atomic design methodology, where a whole story is composed of small pieces.