poMOC SELF Psychotherapy
DESIGN AREA
Brand Creation
WHAT I DID
Brand Identity, Brand Visual Strategy
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Paulina asked me to design a logo and visual identity to reflect how she sees psychotherapy. Every therapy aims to help people, but they must want this help and learn to love themselves to succeed. The aim was to design the brand language that emphasizes self-help and carries an element of tenderness, gentleness, and uplift.