For SwingDev, I led a comprehensive rebranding initiative that strategically highlighted both the company's unique culture and its affiliation with its parent company, Hippo.

The rebranding aimed to underscore SwingDev's independence and distinct business model, setting it apart from Hippo while offering a refreshed, more engaging visual identity. A critical aspect of this effort was to craft a visual narrative that reflected SwingDev's professionalism as a company employing skilled developers, engineers, and designers, while subtly reinforcing its connection to a larger corporate entity.

This approach balanced the autonomy of SwingDev with its role as part of something bigger, creating a cohesive yet differentiated brand identity.